The UAE, specifically Dubai and Abu Dhabi, in recent years, has witnessed a remarkable boom in the influencer industry. With the industry growing rapidly, it is becoming increasingly important to regulate the legality of the digital industry, be it in the sectors of technology, fashion, lifestyle, or travel, among others.
To maintain professionalism, accountability, and transparency, there is a need for a structured regulation. As such, the UAE Media Council (formerly NMC/National Media Council) brought forward licensing requirements, cementing the UAE as one of the first nations to regulate influencer activities. This is what we are going to discuss in this space. This is your all-inclusive guide to an influencer license in the country.
Why Influencers Need a License in the UAE?
An influencer license in the UAE has become crucial for influencers to professionally operate within the legal norms, particularly for those monetising from their platforms. As per the Federal Decree by Law No. (55) of 2023, any federal or local government entity, other than the Competent Authority, from which the institutions, establishments or persons are required, before practising the media activity, need to obtain the necessary licenses and approvals in accordance with the legislation in force in the State.
Here is a detailed explanation of why an influencer needs a license in the UAE.
Legal Compliance
As per the UAE Media Council regulations, influencers who earn revenue through paid promotions, collaborations, or any brand endorsements need to have a valid influencer license in the UAE. This license helps in making influencer marketing a regulated profession, making sure influencers are legally authorised to function in the country.
Avoiding Penalties
Without a license, influencers risk penalties and fines. The UAE Media Council minutely monitors content creators to make sure they comply with regulations. Unlicensed influencers may face administrative fines, which may range from AED 1,000 to AED 1 million, depending on the severity of the situation.
Requirements for Foreign Influencers
Even visiting influencers from a foreign land must either have a license or be contracted via an UAE Media Council-approved agency if they are planning to work with any UAE brand.
Agency Affiliation
Influencers who are affiliated with an UAE Media Council-approved agency are not required to have an individual license, since the agency covers the obligations for the licensing needs. However, if an influencer is planning to work independently, he or she must procure the license themselves.
Issuing License or Permit to Practice Media Activities
Article 5 of the Federal Decree by Law No. (55) of 2023 states that the Council or the Competent Authority, each within its jurisdiction, shall issue a license or permit to practice media activities as per the following conditions and controls.
- The applicant needs to fulfil the conditions and controls for practising media activities and the media content standards stipulated in this Law by Decree and its Executive Regulation.
- The applicant needs to have a license or permit issued thereto previously suspended or cancelled, or an establishment concerning media activity belonging thereto closed, and they must not have been previously prevented from practising media activity unless the reasons for the prevention, cancellation, or suspension are removed.
- Payment of the set fees.
- Any other controls and conditions determined by the Executive Regulation of this Law by Decree.
Advantages of Having an Influencer License
Getting an influencer license in the UAE is more than just a legal formality since it provides numerous advantages that can immensely benefit the credibility and career of an influencer. Let us take a look at some of these advantages.
Legal Protection for Influencers
Licensed influencers in the UAE can benefit from the legal backing under the UAE media laws, thereby safeguarding them from potential liabilities.
Improved Credibility and Opportunities
The influencer license in the UAE can open many opportunities for high-profile partnerships and collaborations since many reputable brands prefer to work only with licensed influencers.
Enhanced Trust with Brands and Followers
Having an official influencer license in the UAE can serve as a mark of professionalism, showcasing to brands as well as followers that the influencer is a trusted and legitimate content creator. As such, they are often viewed more favourably, leading to increased engagement.
Penalties for Operating Without an Influencer License
Without the influencer license in the UAE, influencers can run into various troubles, including serious penalties. Influencers without a license may face fines starting from AED 5,000, depending on the frequency and severity of the violations. Failing to comply with warnings from the UAE Media Council or repeated violations may lead to higher fines and legal action.
How to Maintain and Renew an Influencer License
To maintain an influencer license valid and up-to-date, influencers must follow a structured renewal process. Here is a breakdown of it.
Timeline
The influencer license in the UAE is typically valid for one year and needs to be renewed annually. We recommend starting the renewal process at least one month before the expiry date to avoid any delay.
Costs
Renewal fees are typically similar to the initial cost of the license, ranging from AED 15,000 to AED 30,000 in Dubai, with additional fees for the renewal of the trade license.
Personal Identification
Updated copies of the Emirates ID, passport, and visa (if applicable) must be provided.
License Renewal Application
It is available through the UAE Media Council portal or the respective authority from which the license was procured.
Staying Informed on Regulation Changes
The UAE Media Council often updates regulations, fee requirements, or license structures. Influencers need to stay informed about any changes to make sure they are complying with the law.
Updating License Information
Influencers are required to update their license if they plan to switch trade licenses, agencies, or make any changes to their primary business.
To Conclude
By getting clarity and following the renewal and specific application processes for the Influencer license in the UAE, influencers can make sure they remain legally compliant and continue earning revenue from their licensed status in the country. We hope this guide has helped you in understanding the entire procedure. However, if you need any legal assistance, don’t hesitate to contact our professional lawyers at our law firm in the UAE. We are always here to provide you with the legal guidance to be compliant with the law.